The objective was to create a pocket folder utilizing Catholic Charities branding elements. This is what I came up with.
I was tasked to create a pocket folder. First, I experimented with different layouts, moving type and image all over the page spread. I had to come up with several different mockups to present my ideas on the best approach possible. Second, was organizing content. The cover contained quite a bit of information. So, I had to create a concept that was clear and concise. The final touch was incorporating the Catholic Charity Brand. Color and Type made this idea come true.